Instagram has grown in popularity in the last decade. With over 1 billion users, it’s one of the most popular social media apps we have.
Since its launch, it has become the public’s favorite platform to connect with their friends, family, celebrities, thought leaders, and brands. It was among the top 5 most downloaded apps in 2020 and 90% of people on Instagram follow a business.
Such statistics, therefore, provide a great pool of potential customers for businesses. Approximately 150 million individuals interact with businesses on Instagram. It allows brands, big or small, to showcase and sell their products/services as well as support customers.
Instagram’s key feature of sharing images and videos has made it one of the most used platforms to shop.
Why Instagram Business?
In June 2018, Instagram hit the landmark of acquiring 1 billion monthly active Instagrammers. By 2023, this number is anticipated to hit 2 billion active users. With this, Instagram stands behind Facebook (2.8 billion active users) but ahead of most other social media platforms, including Twitter and Pinterest.
Instagram is a good platform for businesses to connect with their customers. Over 200 million business accounts are active on Instagram as of 2021, and 90% of users follow at least one of these brands.
On average, a post from a business account sees an engagement of about .96%, i.e. 1 out of 100 followers. To help understand this better, the engagement rate of Facebook and Twitter is 0.1%. Instagram is an engagement powerhouse.
Businesses have another advantage by having a presence on Instagram. 50% of the people who see a business’ Instagram Story go on to purchase that product or service off-platform. This provides tremendous shopping potential.
Continuing on the topic of shopping, stats show that over 130 million users engage with shopping posts every month. To add to this, 81% of users say that they use Instagram to research a brand’s products and services.
Benefits of using Instagram Business
With an excellent assortment of services, features, and tools, Instagram assists businesses by providing the best techniques to achieve optimum customer satisfaction.
- Increase reach and expand your market
Instagram has reported that its platform has around 1 billion active users. Amongst these 1 billion users, over 400-500 million users open the platform every day. With free access to this huge pool of people, a business can increase its visibility and reach greater heights. With a proper strategy, businesses can not only showcase their products and services in the best light but also provide delightful customer support to these customers.
- Boost sales and increase profits
In today’s competitive market, product placement has become a key factor in increasing sales margin. Instagram has added the “shop tab” to allow brands to sell their products. This enables Instagram users to purchase directly through their business accounts. The platform also facilitates businesses to use product tags on their posts and stories.
- Convenient for both large and small businesses
Instagram is a great platform for large as well as small businesses. The user base of Instagram is accessible to all businesses.
- Maintain transparency
Instagram allows businesses to be more open to their existing, as well as potential, customers by sharing in-depth details about their products and services. By enabling comments under your product-related posts, you receive honest reviews from the users.
- Direct contact with customers
Instagram Messaging has been around for 5 years. Over the past five years, direct message is central to how brands connect with users. With Instagram messaging, a business can deliver a personalized private conversation to provide a highly engaged conversation.
And with modern technology, businesses can now automate their Instagram Messaging with Chatbots Africa Omnibot. Sign up today and start enjoying the benefits of Instagram Business.